Goodwill Industries Manasota Inc., which operates a network of good-neighbor centers in Sarasota, DeSoto, Manatee and Hardee counties, has announced a new rebranding effort, according to company president Bob Rosinsky.

“Goodwill retail centers, donations centers, trucks, (the) logo and (the) website are all being rebranded with a fresh new look during the next several months,” Rosinsky said in a statement. “Expect bold colors and a new visual impact for a vibrant shopping experience.”