SARASOTA – Tidewell Hospice has named Paula Hancock administrative director of marketing and communications. Hancock brings to Tidewell more than 30 years of professional experience in all aspects of healthcare communications and marketing.

As editorial director for Penn Medicine Marketing at the University of Pennsylvania, Hancock assured consistent messaging across all marketing for the academic medical center and determined web content strategies and protocols for marketing collateral and social media. During her nine years at Penn Medicine, she also managed production of video projects and television advertising, several print publications and developed communications and marketing strategies for hospitals and clinical services.